SEO Improvements - December 2025

Summary

Based on the AIOSEO and SEOptimer audit results, I’ve implemented comprehensive SEO improvements to address all critical and medium-priority issues.

Changes Made

1. ✅ Title Tag Optimization

• Before: 66 characters (too long)
• After: 47 characters

• New Title: “Professional IV Therapy Partners

  DripDoc”

• Impact: Better display in search results, improved click-through rates

2. ✅ Meta Description Optimization

• Before: 185 characters (too long)
• After: 136 characters
• New Description: “Partner with DripDoc to offer premium IV therapy services on-site. Zero upfront costs, full medical oversight, and transparent revenue sharing.”
• Impact: Better SERP snippet display, improved relevance

3. ✅ Removed Duplicate Open Graph Tags

• Removed manually coded OG tags that were duplicating jekyll-seo-tag output
• Configured jekyll-seo-tag properly in _config.yml with social defaults
• Impact: Fixes SEO errors, ensures proper social media sharing

4. ✅ Increased Content Depth

• Before: 319 words (thin content)
• After: 700+ words
• Added two new sections to homepage:
  • “Why Partner With DripDoc?” section
  • “How DripDoc Works for Your Business” section
• Impact: Better keyword targeting, reduced thin content penalty, improved user experience

5. ✅ Removed Inline Styles

• Created utility CSS classes to replace inline styles
• Added classes: .hero-cta-centered, .hero-container-single, .hero-content-centered, etc.
• Impact: Improved page load performance, better maintainability

6. ✅ Added Organization Schema Markup

• Implemented comprehensive Organization schema with:
  • Company name, logo, description
  • Founding date and founder information
  • Service areas (Orlando, Tampa, Miami)
  • Social media profiles
• Impact: Better search engine understanding, enhanced SERP features, improved brand recognition

7. ✅ Created llms.txt File

• Added /llms.txt for AI systems and LLM indexing
• Includes company overview, services, contact info, and site structure
• Impact: Better visibility in AI-powered search and chatbots

8. ✅ Improved Internal Linking

• Added contextual internal links throughout homepage content
• Links to: /partners, /team, /faq, /contact
• Impact: Better site crawlability, improved user navigation, stronger page authority distribution

9. ✅ Email Protection

• Implemented JavaScript-based email obfuscation on contact page
• Protects against spam bot email harvesting
• Impact: Reduced spam, better security

10. ✅ Added Google Analytics (GA4)

• Implemented Google Analytics 4 alongside existing Microsoft Clarity
• Configured to only load in production environment
• Impact: Better analytics detection by SEO tools, comprehensive site tracking

Action Items for You

Immediate (Required)

1. Set up Google Analytics 4:
   • Go to https://analytics.google.com
   • Create a new GA4 property for dripdoc.co
   • Replace G-XXXXXXXXXX in _layouts/default.html with your actual GA4 Measurement ID
   • Example: G-ABC123DEF456

Recommended (Optional)

1. Add Local Business Schema - Consider adding LocalBusiness schema for each service location
2. Create X/Twitter account - The audits noted missing X (Twitter) profile
3. Create YouTube channel - Video content can boost SEO and engagement
4. Install Facebook Pixel - If you plan to run Facebook ads in the future
5. Optimize for mobile PageSpeed - The audit noted mobile performance could be better:
   • Consider lazy loading non-critical images
   • Review the mobile animation disabling code in CSS
   • Test with Google PageSpeed Insights after deploying

Files Modified

• index.html - Updated title, description, added content, added internal links
• contact.html - Email protection, removed inline styles
• _layouts/default.html - Removed duplicate OG tags, added schema, added GA4
• _config.yml - Configured jekyll-seo-tag with social defaults
• assets/css/style.scss - Added utility classes
• llms.txt - Created (NEW FILE)

Testing Checklist

Before deploying, test:

• Build the Jekyll site locally: bundle exec jekyll serve
• Verify all pages load correctly
• Check that email reveals correctly on contact page
• Test internal links work
• Validate schema markup: https://validator.schema.org/
• Test social sharing previews: https://www.opengraph.xyz/
• Verify GA4 tracking ID is correct

Expected Improvements

• SEO Score: Should improve from 85/100 to 90+/100
• Word Count: Increased from 319 to 700+ words
• Internal Links: Improved from “too few” to adequate
• Schema Markup: Now includes Organization/Identity schema
• Mobile Usability: Better with reduced inline styles
• Analytics: Now detectable by SEO audit tools

Next Steps

1. Add your Google Analytics 4 Measurement ID
2. Deploy changes to production
3. Submit sitemap to Google Search Console
4. Re-run SEO audits in 1-2 weeks to measure improvement
5. Monitor keyword rankings and organic traffic

Note: Some audit items (like adding social profiles or local business schema) require additional setup beyond code changes. Prioritize the GA4 setup as it’s critical for tracking performance improvements.